Deli on Waterloo
Pipeline stage
- Customer identified
- Contact made
- Tasting conducted
- Purchase confirmed
- Ongoing purchase
Next action
No active actions. Add one under execution.md.
Vault
3Profile
Company
- Business name: Deli on Waterloo
- Legal name: unknown
- Business category: unknown (name suggests a cafe, but this is inferred from the name only, not confirmed)
- Website: unknown (source note flags that Deli on Waterloo's usual domain is believed to be maplerowcoffee.com, but this is itself a note-taker's caveat, not a confirmed fact)
- Instagram: unknown
- Number of locations: unknown
- Account owner: unknown
Locations
Location 1
- Location name: unknown
- Address: 59 Waterloo Street, Narrabeen NSW, Australia
- Opening date: unknown
- Shipping address: unknown
- Status: unknown
Contacts
Contact 1
- Name: unknown (no named individual identified yet)
- Role: unknown
- Email: info@maplerowcofee.com (as captured on visit 2026-07-19; possible typo — source note flags that Deli on Waterloo's usual domain is maplerowcoffee.com with double f — unverified, should be confirmed before further outreach)
- Phone: unknown
- Preferred channel: email
- Decision role: unknown
Commercial Information
- Current matcha supplier: unknown (not asked as of the visit on 2026-07-19)
- Estimated monthly usage: unknown
- Payment terms: unknown
- DUNS number: unknown
- Notes: Warm lead; visited in person 2026-07-19, introduction email sent 2026-07-21; no response recorded yet.
Data Quality
- Last verified: 2026-08-04
- Verified by: context drop note (_inbox/2026_08_04_text_note-2.md)
- Open profile questions: verify correct email domain (info@maplerowcofee.com vs possible info@maplerowcoffee.com); confirm current matcha sourcing; confirm a named contact person and their role; confirm business category, website, Instagram, and location/address; confirm whether Deli on Waterloo has responded to the 2026-07-21 introduction email. Address sourced via web search on 2026-08-04, not yet confirmed by direct customer contact.
Context
Current Situation
Deli on Waterloo is a warm prospect visited in person on 2026-07-19, where an email address (info@maplerowcofee.com) was collected. An introduction email was sent to that address on 2026-07-21. As of the drop date (2026-08-04), no response from Deli on Waterloo is recorded, which is past the 2-3 day response window the source note itself expected. Notably, the source note flags that the captured email may contain a typo — Deli on Waterloo's usual domain is believed to be maplerowcoffee.com (double f), not maplerowcofee.com — raising the possibility that the introduction email never reached them. No current matcha sourcing, named contact, business category, or product needs have been confirmed yet.
Key People
- None named in the source yet.
Customer Needs
- Primary use case: unknown
- Expected volume: unknown
- Flavor preference: unknown
- Color preference: unknown
- Target price: unknown
- Lead-time requirement: unknown
- Packaging preference: unknown
Commercial Assessment
- Current stage: contact — visited in person 2026-07-19, introduction email sent 2026-07-21; goal is to schedule a tasting session
- Interest level: unknown — no response from Deli on Waterloo recorded yet
- Urgency: unknown
- Primary blocker: awaiting response to the 2026-07-21 introduction email; the captured email address (info@maplerowcofee.com) may be mistyped, which could explain a lack of response
- Buying readiness: unknown
- Opportunity potential: unknown — no usage, volume, or business details confirmed yet
- Main risk: the introduction email may never have reached Deli on Waterloo due to a suspected domain typo; the expected 2-3 day response window has already passed as of 2026-08-04
Product Fit
- Preferred SKU: unknown — no discovery call or tasting has occurred
- Recommended SKU: unknown — insufficient information to recommend
- Reason for recommendation: not applicable yet
- Alternatives: not applicable yet
Open Questions
- Is info@maplerowcofee.com correct, or should outreach instead use a maplerowcoffee.com address?
- What is Deli on Waterloo's current matcha sourcing?
- Who is the named contact/decision-maker at Deli on Waterloo?
- Has Deli on Waterloo responded to the 2026-07-21 introduction email?
Current Recommendation
Verify the correct email domain for Deli on Waterloo before sending further outreach, since info@maplerowcofee.com appears to be a possible typo of the business's usual domain (maplerowcoffee.com). Once verified, follow up given that the expected 2-3 day response window has passed since the 2026-07-21 introduction email, with the goal of scheduling a tasting session.
Evidence Used
- Timeline event: timeline/2026-07-21-introduction-email-sent.md
Execution
Active Actions
action-001
- Action: Verify the correct email domain for Deli on Waterloo (info@maplerowcofee.com vs. the likely intended maplerowcoffee.com), then follow up on the introduction email sent 2026-07-21 to work toward scheduling a tasting session
- Type: follow_up
- Reason: Warm lead (visited in person 2026-07-19) with no recorded reply since the introduction email; the source note's own expected 2-3 day response window has passed as of 2026-08-04, and the captured email may itself be mistyped
- Trigger: Introduction email sent 2026-07-21; no response recorded within the expected window
- Owner: unknown
- Priority: medium
- Status: completed
- Due date: not specified
- Approval required: no
- Agent permission: draft_only
- Required inputs: confirmed correct email domain for Deli on Waterloo
- Completion condition: Deli on Waterloo replies, or a tasting session is scheduled
- Created from: timeline/2026-07-21-introduction-email-sent.md
- Result: Sent via Executables on 2026-08-04: "Test"
Waiting on Customer
waiting-001
- Item needed: Response to the introduction email sent 2026-07-21
- Requested on: 2026-07-21
- Follow-up date: not specified (source note expected a reply within 2-3 days; that window has passed)
- Related action: action-001
Scheduled Follow-ups
- None scheduled yet.
Completed Actions
- None yet.
Notes
12026-07-21 · note
Summary
Context drop (typed note) logging a warm-lead pipeline update for Deli on Waterloo: the business was visited in person on 2026-07-19, where an email address (info@maplerowcofee.com) was collected, and an introduction email was sent to that address on 2026-07-21. As of the drop date (2026-08-04), no response from Deli on Waterloo is recorded. The note flags that the collected email address may contain a typo relative to Deli on Waterloo's usual domain.
Extracted Facts
Fact: In-person visit and email address collected
- Value: Visited Deli on Waterloo on 2026-07-19 and obtained the email address info@maplerowcofee.com
- Scope: opportunity
- Status: confirmed
- Source: _inbox/2026_08_04_text_note-2.md (note cites an earlier internal record, Raw/2026_07_19_maple_row_coffee_pipeline_update.md, not itself available in this CRM)
Fact: Introduction email sent
- Value: Introduction email sent to info@maplerowcofee.com on 2026-07-21
- Scope: opportunity
- Status: confirmed
- Source: _inbox/2026_08_04_text_note-2.md
Fact: Contact email, with possible typo
- Value: info@maplerowcofee.com (as noted); the note itself flags that Deli on Waterloo's usual domain is believed to be maplerowcoffee.com (double f), so the collected address may be mistyped — unverified
- Scope: contact
- Status: disputed
- Source: _inbox/2026_08_04_text_note-2.md
Fact: Current matcha sourcing not yet asked
- Value: Unknown — not asked as of the 2026-07-19 visit
- Scope: opportunity
- Status: confirmed
- Source: _inbox/2026_08_04_text_note-2.md
Fact: Lead classification and goal
- Value: Classified as a warm lead (intro email sent, awaiting response); goal is to get a tasting session scheduled; success metric is a response to the introduction email
- Scope: opportunity
- Status: confirmed
- Source: _inbox/2026_08_04_text_note-2.md
Customer Commitments
- None identified.
Our Commitments
- Introduction email sent to info@maplerowcofee.com on 2026-07-21.
Questions Raised
- Is info@maplerowcofee.com the correct email address, or should it be info@maplerowcoffee.com?
Products Discussed
- SKU: none discussed yet
- Use case: none discussed yet
- Feedback: none discussed yet
Original Evidence
- Source channel: note (typed directly into the chat feed / uploaded document)
- Source reference: _inbox/2026_08_04_text_note-2.md (Job: 3eabb0ab1901); note also cites Raw/2026_07_19_maple_row_coffee_pipeline_update.md as its own source, not independently available here
- Relevant excerpt or transcript timestamp: "## Contact Info\n- Visit date: 2026-07-19\n- Email: info@maplerowcofee.com (as noted; possible typo, Deli on Waterloo's usual domain is maplerowcoffee.com with double f, verify before sending)\n\n## Current Sourcing\n- Unknown (not asked yet)\n\n## Status\nWarm (intro email sent, awaiting response)\n\n## Activity Log\n- 2026-07-19: Visited, got email address.\n- 2026-07-21: Sent intro email.\n\n## Next Steps\n- Action: Await response\n- Timing: 2-3 days\n- Goal: Get a tasting session scheduled\n- Success metric: Response to intro email"
Emails
2Test1 msg
Test
Test
Visited your cafe yesterday - Matcha tasting1 msg
Visited your cafe yesterday - Matcha tasting
Hi,
This is Kai. I work with a Japan-based matcha company and am currently visiting Sydney with a selection of Japanese matcha samples.
I recently tried your matcha latte and really enjoyed it. I believe a nuttier, more aromatic matcha could make it even more distinctive.
Would you and your team be interested in a complimentary tasting?
There is no pressure to change suppliers. It can simply be an opportunity to explore new flavors and drink ideas.
Please let me know if you’re interested. I’m also happy to connect via WhatsApp.
Best,
KaiMobile/WhatsApp: +81 70-1234-5678
Instagram: https://www.instagram.com/verdant_matcha/
Verdant Matcha Co.: https://service.verdantmatcha.com/matcha