Pablo & Rusty's

Company

• Business name: Pablo & Rusty's (previously logged as "Luke Jardin" — a mishearing in the original voice transcription; corrected based on the confirmed email domain lejardincafe.com)
• Legal name: unknown
• Business category: Cafe / coffee chain (inferred, not confirmed)
• Website: unknown (email domain lejardincafe.com is confirmed; not independently verified as the business's website)
• Instagram: unknown
• Number of locations: unknown — described only as "a big chain, operates many stores"
• Account owner: unknown

Locations

Location 1

• Location name: Pablo & Rusty's shop at MoMA (Museum of Modern Art, Sydney)
• Address: 167 Castlereagh Street, Sydney NSW, Australia
• Opening date: unknown
• Shipping address: unknown
• Status: Not yet visited. Flagged as the location where the owner is most likely to be found, per information obtained during the 2026-07-22 visit.

Contacts

Contact 1

• Name: Naomi
• Role: Manager
• Email: info@lejardincafe.com
• Phone: unknown
• Preferred channel: Email (planned first outreach channel)
• Decision role: Likely not the final decision-maker — note flags that, being a chain, decision authority likely sits above the store manager level; the owner is the real target

Commercial Information

• Current matcha supplier: unknown
• Estimated monthly usage: unknown
• Payment terms: unknown
• DUNS number: unknown
• Notes: none

Data Quality

• Last verified: 2026-08-04
• Verified by: unspecified field rep
• Open profile questions:
  • Who is the owner, and how can they be reached (directly, or via the MoMA shop)?
  • Is Naomi the correct point of contact, or should outreach bypass her?
  • Total number and locations of Pablo & Rusty's stores.
  • Legal business name and website.
  • Address sourced via web search on 2026-08-04, not yet confirmed by direct customer contact.

Current Situation

Pablo & Rusty's is a large coffee chain (formerly logged as "Luke Jardin" due to a voice-transcription mishearing, now corrected via the confirmed email domain lejardincafe.com). On 2026-07-22 our rep visited a Pablo & Rusty's location and obtained the contact of the store manager, Naomi, confirmed as info@lejardincafe.com. No outreach or pitch has been sent yet — status is cold. Because Pablo & Rusty's operates many stores, we were told the owner (likely the real decision-maker) is most probably found at Pablo & Rusty's's shop inside MoMA rather than reachable through a store-level manager. No product interest, needs, or commercial details have been discussed with the customer yet.

Key People

• Naomi — Store manager — Contact obtained 2026-07-22 (info@lejardincafe.com); likely limited purchasing authority as a store-level manager in a multi-store chain
• Owner (name unknown) — Owner / likely decision-maker — Not yet identified or contacted; reported to most likely be found at the Pablo & Rusty's shop in MoMA

Customer Needs

• Primary use case: unknown
• Expected volume: unknown
• Flavor preference: unknown
• Color preference: unknown
• Target price: unknown
• Lead-time requirement: unknown
• Packaging preference: unknown

Commercial Assessment

• Current stage: Contact made — a store manager's email has been obtained, but no outreach has been sent and no conversation about matcha has occurred
• Interest level: unknown — no pitch made yet
• Urgency: unknown
• Primary blocker: Owner/decision-maker not yet identified or reached; store manager likely cannot make the purchasing decision
• Buying readiness: unknown
• Opportunity potential: Potentially significant given the multi-store chain structure, but unconfirmed — no volume, usage, or location-count data available
• Main risk: Effort may be wasted if outreach is directed at a contact (Naomi) without purchasing authority instead of the owner

Product Fit

• Preferred SKU: unknown
• Recommended SKU: unknown
• Reason for recommendation: not yet assessed — no product conversation has occurred
• Alternatives: n/a

Open Questions

• Will Naomi respond to an email outreach, and can she introduce us to the owner?
• Who is the owner of Pablo & Rusty's, and what's the best way to reach them?
• How many locations does Pablo & Rusty's operate, and where?

Current Recommendation

Email Naomi (info@lejardincafe.com) to introduce our matcha offering and request an introduction to the owner. If there is no response, visit the Pablo & Rusty's shop in MoMA to attempt to identify and reach the owner directly, since decision authority is believed to sit above the store-manager level in this chain.

Evidence Used

• Timeline event or source reference: pablo-and-rustys/timeline/2026-07-22-manager-contact-obtained.md (source: _inbox/2026_08_04_text_note-17.md)

Active Actions

action-001

• Action: Email Naomi (info@lejardincafe.com) to introduce our matcha offering and request an introduction to the owner / decision-maker
• Type: outreach
• Reason: Naomi is the only confirmed contact obtained so far; success metric is getting the owner's attention for a tasting-session pitch
• Trigger: none — ready to send
• Owner: unspecified field rep
• Priority: medium
• Status: completed
• Due date: TBD
• Approval required: yes
• Agent permission: recommend_only
• Required inputs: Draft outreach email content
• Completion condition: Naomi responds, or the follow-up window elapses with no response
• Created from: _inbox/2026_08_04_text_note-17.md
• Result: Sent via Executables on 2026-08-05: "Complementary Matcha Tasting"

Waiting on Customer

• None yet — no outreach has been sent.

Scheduled Follow-ups

followup-001

• Trigger date: TBD (per source: to follow after emailing Naomi, if no response)
• Condition: No response received from Naomi's email outreach
• Action: Visit the Pablo & Rusty's shop in MoMA to attempt to identify and meet the owner directly, since the owner (decision-maker) is most likely to be found there rather than reachable through the store-level manager
• Owner: unspecified field rep

Completed Actions

• None yet.

Summary

Context drop (typed note) recapping a 2026-07-22 visit to Pablo & Rusty's, a large chain, where our rep obtained the contact of the store manager, Naomi, and confirmed it was an email address (info@lejardincafe.com). Because Pablo & Rusty's is a large chain, it was suggested that the owner (the likely real decision-maker) would more probably be found at Pablo & Rusty's's shop inside MoMA rather than reachable through the store-level manager. The note also clarifies that the business was previously logged as "Luke Jardin" due to a voice-transcription mishearing; the confirmed email domain (lejardincafe.com) establishes the correct name as "Pablo & Rusty's." No pitch or outreach has been sent yet.

Extracted Facts

• Fact: Correct business name

  • Value: "Pablo & Rusty's" (previously logged as "Luke Jardin," a mishearing in the original voice transcription; corrected based on confirmed email domain lejardincafe.com)
  • Scope: company
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-17.md

• Fact: Manager contact obtained

  • Value: Naomi, manager, email info@lejardincafe.com
  • Scope: contact
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-17.md

• Fact: Chain structure

  • Value: Pablo & Rusty's is a "big chain" that "operates many stores" (no specific count given)
  • Scope: company
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-17.md

• Fact: Owner likely reachable at MoMA shop

  • Value: We were told the owner would most likely be found at the Pablo & Rusty's shop located in MoMA
  • Scope: opportunity
  • Status: confirmed (as reported information; owner's identity and presence at that location not independently verified)
  • Source: _inbox/2026_08_04_text_note-17.md

• Fact: Outreach status

  • Value: Cold — email contact obtained, not yet pitched
  • Scope: opportunity
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-17.md

Customer Commitments

• None identified.

Our Commitments

• None identified (plan, not yet a commitment made to the customer): email Naomi first; if no response, visit the Pablo & Rusty's shop in MoMA to attempt to reach the owner.

Questions Raised

• Who is the owner of Pablo & Rusty's, and can Naomi provide an introduction?
• Will Naomi forward outreach to someone with purchasing authority, or is a direct MoMA-shop visit required?

Products Discussed

• SKU: none discussed yet
• Use case: n/a
• Feedback: n/a

Original Evidence

• Source channel: note (typed directly into chat feed)
• Source reference: _inbox/2026_08_04_text_note-17.md (referencing prior raw sources Raw/2026_07_22_voice_note_5.md, Raw/2026_07_22_voice_note_7.md, Raw/2026_07_22_text_note_6.md, not present in this CRM)
• Relevant excerpt or transcript timestamp: "Visited Pablo & Rusty's, got contact of the manager, Naomi" / "Email address confirmed as info@lejardincafe.com"